Retreat Pricing 101 — How to Price Your Retreat for Profit and Impact
Pricing your retreat is one of the most important (and often most stressful) parts of planning. Price too high, and you may struggle to fill spots. Price too low, and you may burn yourself out without covering costs. The sweet spot? A price that reflects the value of your work, honors your time and energy, and leaves your guests feeling like they’ve received far more than they paid.
At Sacred Ohms, we’ve worked with retreat leaders around the world and have seen what works—and what doesn’t—when it comes to pricing for both profit and impact.
1. Start with Your Retreat Cost Breakdown
Before deciding on a price, you need a clear view of all expenses:
- Venue rental (including deposits, taxes, and any cleaning or service fees)
- Meals & catering
- Ceremony or activity facilitators (if bringing in guest healers or teachers)
- Transportation (airport transfers, group excursions)
- Materials & supplies (journals, yoga mats, ritual tools, printed schedules)
- Marketing costs (ads, graphic design, website landing pages)
- Your payment (yes, your time and leadership need to be compensated!)
2. Decide on Your Profit Margin
A healthy retreat profit margin is often 20–40% after all expenses are paid. This ensures you can reinvest in your business, pay yourself well, and sustain your work long term.
3. Factor in Your Ideal Group Size
Divide your total cost (including your profit margin) by the minimum number of participants you feel confident attracting—not your maximum capacity. This way, even if you don’t sell out, you still meet your income goals.
4. Create Tiered Pricing
Consider offering:
- Early bird pricing for those who commit early (boosts cash flow and commitment).
- Standard pricing for the regular booking window.
- Premium upgrades for private rooms or additional one-on-one sessions.
5. Communicate the Value, Not Just the Price
People don’t buy a retreat—they buy transformation. Your marketing should focus on the results and feelings participants will walk away with. When guests understand the depth of the experience, price becomes secondary.
Pricing your retreat with clarity and intention allows you to serve from a place of abundance. If you’re looking for the perfect venue to match your vision—and a team to guide you through the planning process—explore our 450+ sacred venues here.